The opportunities in Emerging Markets are immense, and to access them, investors need a fund with the agility to venture off the beaten path. Rated in the top quartile over the past 1-, 3- and 5-year periods, the Calamos Evolving World Growth (EWG) Fund has been delivering exceptional returns. As a result, the global investment firm tapped 50,000feet to create a campaign that shares the good news and extends an invitation to investors and advisors to learn more and earn returns.
The importance of emerging markets exposure is a topic that’s beyond debate at this point. The impact of this growth is being felt across the world, across countries and across companies, and 50k’s approach to the integrated campaign for Calamos Investments answers the question that financial advisors were asking: how? 50k developed bold messaging-driven creative to capture the attention of advisors where they research, learn and share—in outlets that include Morningstar and Investment News. By creating detailed guidelines, a branded microsite and a pre-roll video, 50k worked with Calamos to develop ownable positioning, empowering the firm to take a clear, powerful message forward to target audiences.
The 50k-directed video pre-roll enjoyed three times the performance of print and digital advertising, which itself saw a significant uptick in qualified inquiries. The typographic executions are translating well at every scale, leading Calamos Investments to employ the tactic across multiple applications.