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The Slow Down · Level Up Hong Kong campaign aims to encourage people from embracing another living style in Hong Kong, then change their mindsets and behaviors.
"Time is money" is the core value of Hong Kong. Every minute counts. We walk fast, eat fast, speak fast and live fast. There might be misunderstandings on slow living means acting slow, which is impossible in Hong Kong.
The logo is inspired by the symbol of pause, and a top view of crowds crossing the road which is common in Hong Kong. Slow living is about striking a balance. Find yourself a suitable living style can be as easy as managing your pace.