American Motorcycle Club of America - Cherokee Chapter
Designer
Douglas May
Category
Print
Logo
Country
United States of America
Award
Gold
Design Firm
May & Co.
Client
American Motorcycle Club of America - Cherokee Chapter
Designer
Douglas May
Category
Print
Logo
Country
United States of America
Title
Texas Fandango Event Logo
Main Contributor
Douglas May
Assignment
The Texas Fandango is a first of its kind regionally organized event hosting antique motorcycle enthusiasts from around the U.S. and Canada.
Approach
The designer's first-hand involvement informed the design process by identifying audiences, understanding their various interests, and gaining knowledge of the vernacular aesthetic that helped contextualize the visual communication.
Results
The event surpassed the organizer's expectations by attracting over 2000 enthusiasts including vintage racers, collectors, parts dealers, and fans from across North America.
