The goal of this project was to create a logo for the NPO, New Heaven Conservancy. The New Heaven Conservancy is an organization based in Thailand that teaches divers about coral reef ecology, research, and restoration.
Approach
The process began with creating a word list of objects related to the brand, then creating thumbnails to later create roughs of unique conceptual solutions. The chosen mark showcase the morphing of the two main brand objects: endangered turtles and reefs.
Results
The proposed brandmark is successful because it uses positive and negative space to capture the co-existences of the two endangered species the organization focuses on. The ocean green color reminds viewers of the beauty existing in the ocean floor’s ecosystem.
