HANDSOME LOGO
Handsome Cycles shifted their business model, and wanted to cast upon a different reflection of what their brand is all about. What transpired was the idea of an unassuming bicycle brand that believes a quality bike is one of life’s best companions. So when rebranding shifted from strategy to creative – the wordmark was first in line for a new treatment. The concept of the redesign was to create something that didn’t steer too far from the original, but to elevate and evolve it to a more universal audience.