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Fridoka is a store that sells jewelry and accessories in a summer town on the southern coast of Brazil.
The design direction was to create a character and a font with the characteristics and joy of the Mexican spirit, using many different colours, since the focus of the store is on the young audience and people who are on vacation.
The store opened last summer and was very popular among tourists and residents of Garopaba and the owners are planning to open a second store in a city nearby.