Design a poster to announce the launch of a new yoga studio and a new way of looking at yoga.

We wanted to embody the Fierce Grace values – unpretentious, real and welcoming to everyone.

We developed the line “Live life with Fierce Grace” to accentuate their attitude and strength, and used handwriting to reflect the energy behind the studio.

The result is impactful and full of attitude, the poster helped publicise the launch of their new studios across London.