Weekend Bike CA is a Vancouver-based bike shop. The visual identity includes type design, logo design, package design, business card, product graphics, and web design in the e-commerce environment to satisfy the need of a start-up. The visual identity system design, which embodies a technical aesthetic and reflects aspects of modernity, appeals to younger audiences, while it thoroughly aligns with the product and the mission of the company.
The project started with conducting research on everything related to the product, the biking culture, and the unique language of modernism and technology. The logotype design drew inspiration from the shapes of diverse bike parts. And the visual system took influence from a variety of machine labels and the ways that they create the visual hierarchy of specifications and information.