The goal of this project was to create a systematic packaging design for a nail care serum company for men in a new upscale way.

My approach is influenced by magician professionalism. The packaging series includes “Strength of Diamonds”, “Health of Hearts” and “Vitamin of Cloves” which was inspired by card deck symbols. The vintage color palette and patterns on our packaging is meant to attract our male audience. Our brand is unique since it is the only nail care brand that is geared towards men.

The project is successful because it incorporates the look and feel that the brand is going for which is magician professionalism geared towards men. The color palette and pattern on the packaging of the nail care serums brings a welcoming feeling of elegance to the product. The inspiration of the card deck symbols successfully creates a systematic system for the brand.