Bravo Sierra is the first-ever active lifestyle-inspired sustainable grooming brand with a focus on high-performance products. Each of their products has been developed with the military, stress-tested by Special Operations Forces to work in extreme conditions. The brand has gained acclaim and has built a strong community for itself.
Our task was to create an eye-catching packaging design that would resonate with the Bravo Sierra core audience. The challenge was to reflect both the effectiveness of the products and the brand’s commitment to the environment.
The minimalistic, methodical, and hierarchical approach to the branding and naming strategy allows the products to stand out in a crowded marketplace while the one-sized, one-color font conveys performance and strength.
We used sharp, angular lines and edges in the packaging and actuators to lend a masculine and understated look. We selected aluminum for all packaging as it is the only endlessly recyclable material available. The brushed metal of the cans, printed exclusively in black typeface, not only creates a subtly masculine look but is also a nod to the brand’s ethos — a brand that’s no BS.
Our minimalistic packaging design was inspired by the brand’s “less is more” philosophy; all products are not only vegan, cruelty-free, and made without toxic ingredients, but also are eco-conscious and Cradle-to-Cradle certified.
All products are developed and packaged in the USA, using the safest and least harmful technologies available. Bravo Sierra has developed first-to-market technologies to ensure the products do no harm to the environment and actively minimize our carbon footprint.
The brand’s shaving foam is an innovative aerosol spray that bypasses century-old technology that uses VOCs, chemicals that have a harmful impact on global warming. Instead, Bravo Sierra’s commitment to the environment pushed the brand to adapt a cooling gas used in the auto industry that the brand now uses as the propellant in the shaving foam.
Our client had come to us to create a differentiated brand in a beauty/personal care market that is oversaturated in brands that all start to resemble each other. Bravo Sierra wanted products that would look very different, yet still current and modern.
The designs were a success - the clients were pleased that the look & feel and graphic system we created is so comprehensive and tight, that it is easily applicable to any other product rollouts.
Bravo Sierra had an incredibly successful e-commerce launch, picking up over 100k customers through its website in one year. In early 2020, due to its success, Target picked up Bravo Sierra to exclusively launch the brand in retail.