The goal of this project was to create and brand a fashion line for tall women. Zoning in on the small demographic of women who are 68 inches and taller, this clothing line is designed to fit the bodies of those women and not their shorter peers.
Approach
I wanted the brand to be classy, simple, with a pop of edginess. The black and white combined with the pop of yellow does just that. Additionally, the patterns add a subtle design element that are unique to this brand. I created a standard for photography, using black and white images.
Results
This project was successful at being thoroughly expanded to encompass lots of little areas of a fashion brand. The use of the variety of logos, patterns and colors across collateral is effective at creating cohesiveness amongst the brand.
