At Landor, we believe in setting aside time for experimentation and play. Doing so allows us to challenge perceptions and push beyond the boundaries of possibility. Wanda is an annual one-night experimental event that celebrates wonder. Wanda 3.0 was an immersive experience that included interactive art, projection mapping and music.
This poster was used to promote the event both internally and externally. With the goal of experimentation, the design was created first in motion using generative animation. It was influenced by a desire to mimic the materiality of a screen that reveals content as a hint to the content that would be revealed on the night of the event.
The posters were used both digitally as the invite and as social promotion. Additionally, we printed them and posted them in the neighborhood. The design generated palpable excitement in the environment and drove attendance at the event. Tickets were sold out the morning of the event!