The Former Marine Police Headquarters is one of two oldest heritage buildings in Hong Kong since its establishment in the 1880s. FWD revived the building and commissioned Ruth Chao Studio to rebrand this historic gem into a modern hotel, celebrating history with a touch of modernity.
In Hong Kong, it is very rare for a heritage building to maintain its original historic form. Here we celebrate this precious piece of architecture by translating it from 3D into graphics. A key challenge we solved with much attention to detail, is the balance of aesthetic vs. adaptability. With many rounds of sizing adjustments, we refined every aspect of detail in the logo, both in its expression and spacing, such that it appears in its best form, in any size and medium.
To add modernity and a spice of energy to the brand identity, we used the client's key colours of teal and orange to form the unique shapes of "1881", which are formed primarily via two rectangles and four circles. This identity is expressed through all hotel collaterals. The key card in particular, once pulled out of its jacket, lights up the hotel, adding a touch of creative fun to the brand.
The brand will be launching in May 2019 with a Hong Kong wide festivity to celebrate this rare piece of heritage, revived from the past.