Create a print campaign for Herschel Supply Co. backpacks that expresses how they are very durable and last a very long time.
Approach
People go through a lot with the important people in their lives and their backpacks. Herschel Supply Co. makes backpacks that are extremely durable and stylish for students and young adults to use throughout their educations and careers.
Results
A headline driven print ad that draws comparisons between a girlfriend, boyfriend, and mom and a Herschel Backpack. This demonstrates the similarities between the important people in your life and the backpack you use throughout your education or career.
