The assignment was to create a logo, lettermark, logotype, business card, and finally a brochure. My client was Jake's Wayback Burgers, which specializes in giving old fashioned style burgers a modern twist.
Approach
I wanted to keep the nostalgia of 50's burger joints in my logo and lettermark, but the brochure had to have a modern look to appeal to younger audiences. I also used pictures of people eating burgers to show the user experience. I went with a sans serif/brush script pairing for the lettermark to pay tribute to restaurant signs in the 50's era that would do the same thing.
Results
This front cover has a modern look to it and gives readers an idea of what Jake's specializes in. I incorporated the symbol logo on the left side spread, as well as the lettermark that I designed on the right side. The result was an homage to the era of paper hats and car hops, but using modern design techniques.
