Select the industry and business you would like to develop a brand for. You are looking for an industry disruptor like Airbnb or Uber. You don’t have to invent a new business you can use a competitor as a model and decide what you would do differently to find success.
After doing formative research, and being an avid TV watcher as well, I understood the tendency we have to watch things alone. In addition to this, it is also becoming increasingly difficult to know which great content to watch. Because of this, it only felt necessary to bring the focus of the features on those who know you best: your friends.
When creating the interface for Remote’s web app, the primary consideration was to keep connecting friends together over TV at the forefront of the user experience and have that reflect on the interface. Content-wise, the first place this was iterated was through the homepage, where the show that most of your friends are watching is the most promoted show. This concept continues throughout with the prioritization of friends’ reviews and reactions on shows’ pages and the feed. Structurally, the interface is inspired by the vertical scrolling nature of social media feeds as well as supports the longitudinal structure of the logo.
Tyler School of Art & Architecture, Temple University