Design of a new corporate identity that symbolizes the unification of 16 energy subsidiaries into one energy company.
The company's initials—SMGP— was used as the inspiration for the design of the logo. It conveys the company's ability to keep pace with the modern times.
The logo is a synergy of shapes, smooth curves, and vibrant colors to deliver the message of unity, harmony and uniqueness that represents the interconnection of the company's businesses.
The use of six colors represent svarious meanings which begin with a tribute to their roots (Sunset Gold and Manila Red) to a commitment to sustainability and preservation of its environment (I Chartreuse) to a commitment to heartelt service to their stakeholders.The sustainability agenda is in the form of a heart embedded within the symbol.
The passion with which the company embraced the new logo is seen in its immediate and loving application in all corporate collaterals throughout the breath and length of the company.
A brand manual was created to safeguard the new logo at all times.