To create a unique environment for the 2017 ViewSonic InfoComm booth cocktail hour.
To create a setting that utilized ViewSonic products while teaching their "recipes for success". The campaign included a recipe book with both their "recipes for success" and the cocktail menu and special cocktail napkins. The invitations were sent out in the form of a 1920's newspaper, with a "secret" membership card to the three finches club. Jovenville utilized ViewSonics great products by turning their large monitors into a menu and bar back scene, and also created a looping animation of a live band to set the scene for those enjoying the tradeshow.
ViewSonic was a "best in show" winner at the 2017 InfoComm. They had ongoing traffic throughout the tradeshow, and their sign-ups for the AV integrators club was extremly successful.