The ‘She*’ collaboration was born from the idea we should all treat our brands like a true love. Realizing these are the times when we should take the pulse of our brands and assess where she is in her growth and health. Now is the time to emerge, perhaps to make the changes and take the chances she has always wanted you to explore.
With the 'She* concept in mind we wrote a non-linear poem touching on so many of the feelings and realities brands face today. In the spirit of individuality and how different minds would view similar thoughts, we gathered a group of some of today’s most creative and prolific professionals to interpret segments of the She* poem.
The team knew nothing more than the words placed before them and were asked to represent that visually. We at Rex C simply brought all of the thinking together to communicate the diverse story that we hope the viewer will take to heart for their brand and frankly, those they love.
The boxed, French-folded 30 page brochure with a leave behind poster and video short for the website + social opened some eyes. Out thinking was, perhaps not everybody would 'get it.' But the people that did see the correlation and the idea fell in love. Taking the viewer on the journey instead of spoon-feeding them created a more powerful connection.