Highlight the value of Head & Shoulders for people with dandruff.
Approach
Dandruff is embarrassing, plain and simple. People with dandruff are willing to go to extreme lengths to keep flakes off their shoulders. This campaign focuses on these extreme efforts in a humorous light while posing Head & Shoulders as the simple solution.
Results
A series of print ads, each showing a different method of preventing dandruff from reaching the shoulders. Regardless of how they try to stop it, one thing remains certain: they should just use Head & Shoulders.
