This conceptual project explores what would happen if prohibition happened again today. As opposed to alcohol, the current vilification of sugar suggests that desserts would be banned.
Approach
In this fictional world, SweetEasy is a secret dessert bar that started serving up decadent treats after the ratification of the 28th Amendment—a prohibition on the manufacturing and sale of sugary sweets. Confectioners are forced to sell their goods illicitly and the nightlife culture around sugar is thriving.
Results
The identity system reflects the brand's secretive, but playful, personality.
