Fremont Bank is a local community bank in the San Francisco Bay Area, with branches from Walnut Creek to Oakland to Mountain View. Their focus on personal relationships with clients and strong history of community service have made the bank a highly respected business for nearly 60 years. In 2019, they asked Noise 13 to revitalize their brand, differentiate them in their field, and emphasize the human touches of banking with Fremont Bank.
We updated the bank’s brand colors of gold and teal, and built a secondary palette inspired by Bay Area landmarks, that can be used to help differentiate between the bank’s different product offerings. Warmer colors represent personal banking; cooler colors represent business banking; and gold and teal represent general banking.
We decided that each illustration in our library would depict a certain benefit of banking with Fremont Bank. These full-bleed and spot illustrations are a part of that library. Throughout, when we depicted groups of people, we always showed a variety of genders, ethnicities, ages and body types, to celebrate all of the Bay Area.
We started with our full-bleed library. For the idea of home ownership, we showed a classic backyard barbecue on a sunny summer’s day, with everyone enjoying good food and good company. To show the benefits of financial security, we illustrated a classic First Friday in downtown Oakland, a block party with something for everyone, whether you’re on a date or out with your friends. Finally, to celebrate all our communities, we showed a landscape of neighborhoods from around the Bay Area, collaged together, with trolley cars running throughout.
Then, we developed our spot illustration library. For the idea of business ownership, we showed a grand opening, infused with whimsy and confetti. To show the central role the bank plays in the community, we depicted a neighbor handing money to a Fremont Bank employee, and another Fremont Bank employee handing money to a shop owner. All of them work together to make the community great! Finally, for an all-purpose finance illustration, we showed actual money growing on actual trees, with a squirrel getting in on the action.
The client was thrilled with all these new elements, and recently launched a brand new website featuring the new brand. Fremont Bank now has a cohesive look that will serve it for years to come. We’re proud to be a member of their community.