Metropolitan Ministries wanted us to create a 30-second TV spot that would highlight how their mission to serve those in need in the local Tampa Bay community has become even more critical, especially with a growing number of families needing assistance during the Coronavirus pandemic. They wanted us to showcase the essential services their volunteers were providing and how Tampa Bay was rallying together to offer more donations than ever to Metropolitan Ministries, so they could continue to feed, financially support and bring hope to those families in desperate situations.

Since Metropolitan Ministries is all about hope, we decided to actually make hope be the narrator of our spot. In the process, we talked about how hope wasn’t social distancing but was spreading from person to person and touching thousands of people each day. In this way, we were able to tell Metropolitan Ministries’ story of hope in a very powerful and different manner.

This heroic, heartfelt spot -- told from the bold voice of hope itself -- was very well-received by the Metropolitan Ministries marketing team. The TV spot has been very infectious, assisting in driving record-setting donations and, most importantly, helping to increase the spread -- of hope.