We were asked to create a TV commercial to support the Hyundai/ NFL Sponsorship that features the Pittsburgh Steelers.
For the second year of our NFL sponsorship we wanted to drive home the fact that NFL fans are a passionate bunch that will do crazy things in the name of fandom. Which is fine with Hyundai, because we don’t judge. In this commercial, created to run during the NFL season, we see a man and his sons listening to a Pittsburgh Steelers game during their drive in his Hyundai Santa Fe. Just as the game is getting good, we find out that his youngest has had an accident and needs to be cleaned up. He pulls over, pauses the live game and goes to the trunk to search for something to clean the mess. In the process of looking he finds his sacred Terrible Towel and is faced with a difficult choice: Clean Joey up with his towel or…
The response from viewers on social media has been overwhelming. In fact, no brand rejections or negative sentiment posts were discovered while monitoring the spots. The brand attribution is clear as well. Posts clearly show that our audience not only likes the spots but they call it out specifically as Hyundai commercials.
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