Create a print campaign.

Food choices can be a gamble: maybe that expiration date doesn't seem so menacing, that one-star restaurant has killer lunch prices, or you don't want to miss out on that Instagrammable dessert spot despite lactose intolerance.

But Quilted Northern's rolls are so strong and comfortable, that even if your bowels go through the ringer, you'll never regret taking the chance.

Print ads showing risky food situations that might require the use of Quilted Northern after.