SfG Basel, FHNW HGK Visual Communication Institute, Plakatsammlung Basel
Designer
Konstantin Eremenko
Category
Print
Promotion
Country
Russia
Award
Gold
Agency
Konstantin Eremenko
Client
SfG Basel, FHNW HGK Visual Communication Institute, Plakatsammlung Basel
Designer
Konstantin Eremenko
Category
Print
Promotion
Country
Russia
Title
Love to Hate—Para_Site
Design Firm
Konstantin Eremenko
Assignment
This poster for the museum night event “Love to Hate – Para_Site” in Basel is part of a promotional campaign that includes invitation cards and promotional bags.
Approach
The design was developed from the simple idea of showing the same identity in different lighting conditions. The key visual is based on one-colour typography: it features a bright neon orange during the day, which changes completely at night when the poster is illuminated by UV lamps.
Results
The typographic approach is founded on a visual and metrical hierarchy, starting with bigger elements for the title and moving to smaller elements for more detailed information.
