Create a 30 second PSA, something the public needs to know.
Approach
I chose to go a satirical route for this brief, and rooted the imagery and cause in a classic spy aesthetic. The PSA is meant to leave the viewer wondering if the organization is a real one which actually holds the belief that birds aren’t real, or if it’s a joke.
Results
The creator of the fake conspiracy “Birds Aren’t Real” has seen the PSA, and felt it exactly suited the brief.
