Husmee Studio has organised this project in order to pay tribute to the Helvetica typeface on its 60th anniversary. Each participant studio will create a poster related to this great typeface.
The tribute will be displayed online, creating a website in which the proposals will be seen.
Participants: Atlas / Build / BVD / Empatía / Graphéine / Graphical House / Hey Studio / Husmee / Javier Mariscal / Mario Eskenazi / Mash Creative / Monumento (Ex Face) / Oscar Mariné / Patrick Thomas / Estudio Pep Carrió / Socio Design /Spin / Toko / Toormix / Waterhouse Cifuentes Design (Ex Vignelli Associates).
The poster’s objective is to pay our personal tribute to the Helvetica Typeface on its 60 anniversary. We wanted to represent the values of this typography designing an exclusively typographic poster in a very visual, simple and direct way and with a clear Swiss style.
We decided to work only with two basic elements, the red colour and the “H” letter (the initial of Helvetica and Husmee), creating a hollow shape with the form of the plus-sign which at the same time creates the Swiss flag.