The assignment was to create a marketing campaign for Revival Theatre Company’s 2022 season. Like many Arts organizations, RTC’s 2020 season was basically cancelled and the 2021 season consisted of just one show. For 2022, we wanted to create a campaign that would be eye-catching, vivid, and graphic. But most of all, memorable – and different from what other theatre groups have done with these shows in the past.

The deadline for this year’s production was swift, so we opted to come up with a solution that was time-efficient and yet extremely effective and eye-catching. So we opted for an almost impressionistic feel. These productions are musicals, so we wanted to convey movement…in a style that is also bold and fairly simple. Something VERY different from other interpretations of these shows produced by other organizations.

RTC's Passion - promoted and marketed, but postponed because of the pandemic. A dramatic musical taking place in 19th century Italy - about the doomed romance between a young soldier and his colonel's ailing and dying cousin.

The positive reaction was immediate. Unfortunately, two of the productions were postponed (or cancelled) because of the shifting nature of the pandemic, but awareness and word-of-mouth are at the forefront. RTC hopes to have a very successful season with the shows remaining to be produced out of this grouping.