The assignment was to create an ad for any snack of the students choice. The ad had to include a header, sub header, body, logo, call to action, and an understandable concept.
I decided to go with the snack, Chips Ahoy. I wanted to create a more humorous ad while still maintaining the brand of the cookie. I decided to go with the concept of using the cookies for a baking contest to create a cheeky ad that can connect with the viewer more.
The final ad uses the header "We won't tell" with an image indicating that the cookies were secretly used in a baking contest and won because they are so good. The ad includes the blue vignette and a fun, bold font to keep it on brand.
Texas Christian University
3601 South University Drive Fort Worth, Texas 76109 US