After Craig-Teerlink designed a new brand identity for MapR Technologies, the relationship expanded to include a promotional campaign that lasted more than a year. These homepage images promoted the products and established new image standards recognizably different from the competition.
MapR Technologies is at the forefront of devising solutions for data-centric businesses offering production-ready distribution for Apache Hadoop. The competition featured stock photography. We featured customized illustrations. The MapR images are distinct in their precision draftsmanship, bright MapR colors and dynamic interpretation of often abstract concepts.
This web campaign helped our client increase market share, secure $10M investment capital from Silicon Valley leaders and prove their reputation as a forward-thinking company.