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Create a New Year/Holiday promotional poster to send as gifts to existing and prospective clients of studio'farrell to celebrate the achievements of the previous year and look forward to the year ahead --also promote the agency's graphic design capabilities and iconic approach to visual communication
The design strips out all extraneous elements to remind us to reflect on the previous year and help the viewer make the visual connection that the end of the current year is, in fact, the start to a new year. The goal is to create a stand-out poster that is engaging, iconic, and visually witty
The poster garnered a lot of positive responses on social media and from the clients who received it. Results will be measured in numbers of referrals and positive responses from current and prospective clients