Position little league baseball as not just something your child plays, but an experience that has much more intrinsic value than you might imagine.
We followed several little league teams photo-documenting the experiences the children shared. This unusual approach allowed us to catch real, genuine "life lessons" moments. Executions consisted of posters to be placed in public areas such as libraries and schools around the area. There was also a social media element targeting parents who’ve enrolled their children in the catchment area schools.
While the poster campaign has only been out since the end of the baseball season, hits to the website are up more than 300% and requests for team information are outpacing the last 3 years.