Create an emotional connection with consumers for Pepsi TRUE, a new kind of Cola made for true carefree enjoyment. All the fun loved about Pepsi with less sugar and no artificial sweeteners.
Approach
The character of the Pepsi TRUE logo reinforces the proposition in a modern and fresh way. The hand-drawn style is indicative of our design principles. Rooted in a natural feeling and carefree aesthetic.
Results
Pepsi TRUE Visual Identity System will bring the proposition of “Real Cola Taste. True Pepsi Fun” to life in an ownable and fresh way.
![The Museum of Fine Arts, Houston Magazine [Other Worlds]](/media/uploads/cache/fa/b4/fab46479dbb94a209b3543a3546a9fe6.jpg)
