The goal was to develop a brand and packaging that would end the negative stigma associated with cannabis culture.
The process began with creating a word list of objects related to the brand, then creating thumbnails to later create roughs of unique conceptual solutions. The chosen mark showcase the morphing of two elements, a devil tail and the marijuana leaf. Then it was applied to a sustainable packaging.
The Devileaf brand portrays the more graceful and refined aspects of the cannabis world. This project targets social, professional, and sophisticated individuals and aims to help elevate users experience by creating a package design that is elegant and simple.