Create a museum exhibit that would complement and live along with the "Diana: A Celebration, an exhibition chronicling the life and work of Diana, Princess of Whales" at the Cincinnati Museum Center. The sister exhibit needed to have a sense of connection to Diana, Princess of Whales, while also working to celebrate modern-day local women from our city of Cincinnati.

Cincinnati is known as "The Queen City." Inspired by the idea that by virtue of birthright, women of “The Queen City” of Cincinnati are princesses, we came up with our concept: Daughters of the Queen City. The coat of arms "shield" eluded to royalty, strength and tradition. The incorporation of a handwritten/graffiti inspired logotype juxtaposed a modern irreverent edge. When used in combination together the two elements created a look that was rooted in Diana's inspiring character but representative of every "Daughter of the Queen City."

The Cincinnati Museum Center said the Daughters exhibit outperformed in every way and pleased the thousands of guests who have passed through the exhibit. "I cannot seem to find the words to express the overwhelming experience that I feel when seeing the Daughters of the Queen City exhibit. Everyone is talking about how incredible it is and how it is such a beautiful complement to Diana."-CMC employee