Speedo is one of the best companies that make swimsuits and other instruments for swimmers, but most of its advertising is focus on the swimsuits and its technology, thats how I came with the idea of advertise different things "more than a swimsuit.”

To create this campaign I decided to use some of the variety collection of products that speedo offer to its costumers. I wanted to create something that reflects that those items belong into the water and they are essential equipment for swimmers.

So I designed couple of images of two products ( one recognizable and one not so recognizable ) thrown into the water and splashing. that way they looks fresh, strong, clean and look that they belong to our target audience.