Design a suite of outdoor pieces to launch Intel’s new global brand platform Look Inside at the 2014 Consumer Electronics Show in Las Vegas, Nevada. Intel's brand presence at CES 2014 was all about Look Inside.
These posters needed to quickly convey the brand message that 'it's what's inside that counts', and do it in a way that stood out among the noise. We worked closely with illustrator Eiko Ojala and Intel to create a collection of Look Inside metaphors that added insight and humanity, without relying on language to explain the idea.
Intel’s CES 2014 designs were rated higher by visitors in overall attractiveness, design and appearance than ever before. 80% of visitors to Intel’s booth rated the work as highly attractive — up from 77% in 2013 and 73% in 2012.