To reach new players, Paddletek needed a younger, more competitive feel. So Y&L completely reshaped the brand, giving them a fierce, athletic edge. A new logo, visual identity and website positioned them as the longtime leader and still the reigning champion.
Then we relaunched the brand with the “Let’s Go Again” campaign, turning a common phrase on the court into a rallying cry. Since the sport’s best players swing Paddletek, we put them front and center—driving home the message that elite athletes trust Paddletek to take their game to the next level.