The goal was to announce the 25% discount on the bookline “Oscar Mondadori” with a multi-subject campaign.
Target: All cultural levels, all ages, from readers to casual readers trying to amplify the message to the millennial generation. Our goal was to stand out in a high-exposure market with an impressive, engaging and uncompromising campaign. "Allenly," the provocation of dualism "to be and appear" and the opportunity, with great discounts, to shape their minds.
Crowners, signs, posters, press pages, mini-sites, panels and video monitors in all showcases and in Mondadori stores, stations and airports, and headlines from La Repubblica, StarBene and Panorama.