Create Key Visuals for the the world's biggest FPS without a gun on the cover, that will establish itself as an amazing global icon and take the franchise in a very high concept and premium direction for the branding.
Approach
Creative process involved both 3D, Photography and illustration.
Results
The branding for Call of Duty: Cold War was confident, unique, ownable and very different from past COD games as well as other FPS in the segment. The Key Art is instantly recognizable as COD: Cold War and both client and fans have enjoyed the new higher concept branding.
