With that in mind I set out to create a set that would scare the viewer with a menacing message at first to catch their attention, “AN END WORSE THAN DEATH”. Then by educating them on the devastating future the sixth mass extinction will bring, they are faced with a problem. As they find the other two poster ads they are presented with the solution of living sustainably. And finally presented with the challenge of joining the SOS endcamp. To engage the viewer pieces of a QR code where hidden within each add. Once they are assembled the background image is whole and the QR code becomes scannable so that they can reach the website and sign up.