Creating a new brand for a line of premium quality medicines: OTC +MA Packaging : Premium, professional look => emphasizing trust &competence, yet accessible
„Is there a doctor in the house?” Create a person, „the Doctor in the house”: Dr. Hart. Friendly, yet competent, easy to recognize and reliable. The white Doctor robe ensures a great shelf block and a very good visibility for the brand. In contrast with the clean white robe, we’ve used the neck tie as a good element to differentiate the products in the range. The freedom is to use as many colors as many products, and... when the colors are not enough, we can play with different patterns on the tie.
In the first six months from launch the first products had double sales versus the forecasts.
Ampro Design Consultants
+4 0728 202 677
Str. Dr. Ioan Nanu Muscel, no. 4 Bucharest, 5 050521 RO