The goal here was to design an advertisement to introduce the Nike Air Force 1 shoe featuring designs from noted fashion designer Riccardo Tischi. The shoes are mostly for style not athleticism so we had a bit of fun with the copy.
These days consumers love to take photos displaying their lifestyle on various social media platforms. Our approach was a “tongue and cheek campaign” that played off of those characteristics. This plays to the consumer’s obsession with selfies and sneaking photos of unsuspecting people.