Create a unique, ownable Key Visual to announce and celebrate the DOOM franchise 25th Anniversary and kickstart the "Year of DOOM" Campaign. The creative should celebrate the long-standing franchise by using a combination of legacy and new characters to showcase the evolution DOOM.
Creative approach included a Concepting Phase in B/W Illustration and then moved to 3D leveraging provided Character and Demon Models as well as building new 3D Models based on legacy characters. Once rendered in 3D, a light illustration pass was done to achieve the final lighting and look and ultimate Final Artwork.
The DOOM 25th Anniversary Key Art was a success and created an ownable look never seen before for the DOOM IP. The art was used in Print, OOH, and Digital executions to create excitement around the Anniversary, "Year of DOOM" Program that lead into the Announce of the next title for the Franchise: DOOM Eternal.