The aim of the Disaster Research Unit (DRU) consists essentially in analysing previous disasters to better avoid or at least reduce occurring damages of future disasters. The logo is supposed to support the acquisition of sponsorship as well as the presentation of research results on international congresses.
Most disasters lead to the loss of human lives. From an abstract point of view blood is spilled independently of the type of disaster being eg. a natural disaster or war. A pool of blood symbolizes always the destruction of lives. As the research to limit and deal with disasters take center stage in the occupation of the DRU the pool of blood obtains brackets to put it in the focus on the one side. The brackets on the other side limits the expansion of blood, i.e. the consequences of the disaster seems to be better manageable.
A highly emotional Logo. The client was impressed of the precise transformation of the occupation of the DRU in an easy understandable symbol. This Logo was developed as a concept logo.