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I was tasked with creating an 8.5 x 11 inch single page advertisement for a brand I loved. I chose Puma because I wear their shoes everyday. Puma is a leading brand in casual street wear for 18 to 24 year olds, so I chose to illustrate urban visuals to resonate with their target market.
I illustrated the puma cat and integrated six Puma Classic Roma sneakers into the illustration. I then manipulated the illustration to look like graffiti on an urban cement wall.
This advertising project is successful. Although the shoes are not incredibly obvious in the illustration, it is always a treat when people "do a double take" and are surprised to see the hidden Puma shoes inside!