MRM//McCann was tasked with announcing the addition of a fifth flight out of the greater New York area and to create awareness and preference for Cathay Pacific as a brand.
A fully integrated marketing campaign (print, OOH, radio, digital, social) that helped launch Cathay Pacific’s five weekly flights out of the greater New York Area to Hong Kong. Each “5” was made up different objects that spoke to the desires of our travelers: Comfort, business, or cultural experiences waiting for them when they landed.
We ran 72 insertions across Wall Street Journal, New York Times and local newspapers (East Coast). In addition, the campaign garnered strong digital engagement metrics of up to 1.04% click through rates (1300% above the industry average).