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Create promotional materials to drive excitement and attendance to the 16th Annual Toast To Hope – a themed fundraiser for the ALS Assn. WI Chapter.
Develop a series of posters featuring HOG Chapter members and associates of the dealership, wearing proper attire for the evening, to drive interest and repeat attendance for the event.
Attendance of HOG Chapter members and dealership staff was up year-over-year. Business partnerships associated with the event grew year-over-year.