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This new breed of cocktail mixers is crafted with all natural ingredients that contain a high percentage of vitamins, electrolytes and antioxidants shown to prevent a rough morning after. Liquid was tasked with the brand development. We created the name FICKS (to suggest that it helps correct the negative effects of alcohol, and we positioned the product as a “Cocktail Fortifier” for the same reason. The lettermark was a modern interpretation of traditional apothecary typography—which we twisted to subtly communicate that it reverses the effects of alcohol. The identity comes to life through a bottle inspired by the medicinal potions from the turn of the century.